The 2025 edition of EICMA, held from November 4th to 9th in Milan, once again confirmed why it remains the world’s most prestigious stage for two-wheel innovation. This year, I had the pleasure of attending with a Press Photographer Pass, which gave me exclusive access during the days dedicated to the press and industry professionals.
While the spotlight shone on cutting-edge motorcycles and technological breakthroughs, my focus was on another key element that defines EICMA’s atmosphere — the elegance and charisma of the Italian models who bring every stand to life. Many of these talented beauticians and hostesses are familiar faces I’ve had the pleasure of photographing over the years, and meeting them again at this year’s edition was a genuine pleasure.
Their professionalism, charm, and effortless style perfectly complemented the design and power of the showcased bikes, creating a visual harmony that captures the essence of Italian excellence — beauty, passion, and innovation.
In this article, I’m sharing a selection of my best photographs from the press day, a tribute to both the models and the vibrant world that makes EICMA such an inspiring event for photographers and motor enthusiasts alike.
I would also like to apologize if some images are not at my usual standard — the lighting conditions at several stands were quite challenging, making it difficult to achieve the level of quality I always strive for in professional photography.
— NDV Media
